Our club values are reviewed annually by Committee members and coaches. They were developed to set the foundation for the club's future growth and to create a new culture around football in the City. Rotorua United holds strongly to these values – they underpin everything we do and are trying to achieve.
1. We will promote excellence in everything we do.
2. We are passionate about football and will strive to be a professional, competitive and winning team.
3. We are committed to creating the right environment for the club to grow.
4. We value honesty, fun and good sportsmanship and that we are a family club.
5. Most of all we are proud to be Rotorua United.